Navigation: Apple Is Rebuilding Maps

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Navigation: Apple Is Rebuilding Maps

Apple is vowing to remake its Maps feature from the ground up, hoping to catch up with navigation market leader Google in the near future. “It’s re-building the maps part of Maps,” TechCrunch writes. “It’s doing this by using first-party data gathered by iPhones with a privacy-first methodology and its own fleet of cars packed with sensors and cameras.”
Apple will rely on data from two sources: sensor-packed vans that it’s been driving around the US for several years, and iPhones. Apple is reportedly gathering anonymized chunks of travel data when people open the Maps app — much like what Google does, though seemingly with a keener eye to privacy — in order to get updated information on road openings and traffic.
The results of this effort will show up first in the next iOS 12 beta for new mapping data for San Francisco and the Bay Area before expanding to Northern California later in the year. Ultimately, the end goal for the new Apple Maps is to be based entirely on Apple-collected data and not a combination of external data providers. Apple also promises more relevant search results. The company reportedly has been working on rebuilding Maps for the last 4 years.

Author: Tim Cole
Image Credit: Apple


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