MOIA starts largest European ridesharing service in Hamburg

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MOIA starts largest European ridesharing service in Hamburg

After finishing a three-month phase of testing, MOIA – a daughter of Volkswagen-Group – started public ridesharing service on April 15th in Hamburg. Within 12 months it is expected to become the latest all electric ride sharing service in Europe. Citizens of the City in northern Germany as well as commuters or tourists can start using the service right away.

Hamburg is a global flagship project for MOIA.

It’s the first metropolis in the world where we put our innovative offer for green, shared mobility on the road,

says CEO Ole Harms.

Here we develop and perfect our system, which we want to bring from Hamburg into the world.

COO Robert Henrich added:

With MOIA, electric driving becomes available to everyone. We complement the existing mobility offer of the city and offer an attractive alternative to your own car. By pooling similar journeys, we increase the efficiency of road traffic. Our goal is to reduce noise, congestion and air pollution.

MOIA has completed more than 20,000 kilometers in the test phase since January. Above all, MOIA tested newly developed software components, charge management and operational processes. At the same time, MOIA mapped several thousand virtual breakpoints for easy and safe boarding and boarding of passengers. Over 400 drivers have already been recruited and are currently undergoing targeted training. MOIA expects to employ 1,000 people in Hamburg by the end of 2019, including more than 150 people in the area of IT development in addition to drivers and operating personnel. MOIA will be among the top 100 employers in the city.
For the start in April, initially a fleet of 100 fully electric MOIA vehicles will be used, covering an operating area of around 200 square kilometers, including the Hamburg airport. There are over 100 charging points at the depot to reload the batteries of the MOIA vehicles during shift changes and at night.

Over the next twelve months, the service area will gradually increase to 300 square kilometers and the fleet to 500 vehicles,

says Henrich.

Our medium-term goal is to cover the entire city, as we already do in Hanover.

The ridesharing service by MOIA sees itself as part of the urban mobility offer and as a useful supplement to public transport. The company cooperates with the Hanseatic city of Hamburg and the public transport operator Hamburger Hochbahn (HVV). The offer of MOIA is to be integrated deeply by the end of the year into the switchh app of the elevated course. Switchh bundles the services of different mobility providers in Hamburg and offers users access via a single application.

Author: Tim Cole
Image Credit: MOIA

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