Keeping Tabs on Norwegian Salmon with IoT

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Keeping Tabs on Norwegian Salmon with IoT

When someone sells Norwegian salmon that is not really from Norway or farmed salmon as wild salmon, Norwegians take great offense. Mislabeled fish has become a global problem with research showing that more than 20 percent of fish is not as advertised, often an inferior, cheaper alternative that is not as healthy or even dangerous to eat.

That’s a problem EY Skye, a Norway-based SAP partner, wants to fix. The company has developed a blockchain solution on SAP Cloud Platform that can help minimize risks, so the fish you want is the fish you get. The solution tracks each fish along its supply chain, creating a digital twin for each fish, a data point that gives salmon producers, retailers, restaurants, and consumers more confidence in the product.

It’s important that Norwegian salmon and all seafood be traceable from egg to fish to production to consumers,

said Lars Torp, partner at EY Skye.

It’s important to distributors, restaurants, markets, and, of course, customers to be able to trace each fish through a value chain. People won’t buy anymore if they feel misled. It’s a big issue. People will eat more fish and be healthier if they know its story.

EY Skye’s solution also addresses another major concern: farmed fish is more at risk if a toxin or poison is introduced into the environment. A bad batch of fish could have catastrophic consequences to a business—even more so if the supplier can’t identify or isolate exactly where and which fish has been affected.
As part of its solution, EY Skye created an app that allows consumers to rate their fish on a scale from one to five, “like Uber,” Torp said. That data can be shared using an open, public blockchain that suppliers can access and take any necessary action to increase customer satisfaction.

The more partners that participate in the supply chain, the better it is,

Torp said.

Other solutions have data in silos and there’s no sharing information. We think it’s important to share the data to ensure integrity of the seafood up and down the supply chain.

Future components of the solution will be able to add temperature data to the supply chain, helping to show all parties that the fish is being stored properly. EY Skye says it chose the fish industry to start because, although it’s hundreds of years old, it’s immature when it comes to implementing digital solutions. “It’s a really big industry and they’re very eager to leverage technologies that can help business and the ultimate customers feel better about what they’re eating,” Torp said.

Author: Tim Cole
Image Credit: Pixabay

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