HERE and Amazon Alexa bring Voice-first Navigation to Cars

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HERE and Amazon Alexa bring Voice-first Navigation to Cars

HERE Technologies announced a collaboration with Amazon that will see the companies integrate Amazon Alexa and HERE navigation and location services. The combination of the voice-first navigation through Alexa with the in car navigation solution makes it easy for automakers to deliver an intuitive experience for users inside and outside the car.

Leveraging the Alexa Auto tools and APIs, the voice-first car navigation experience keeps users focused on the road while enabling Alexa to deliver personalized guidance when and where it’s needed.

The in-vehicle user experience is rapidly changing, and automakers today have the opportunity to deliver the next generation of services that maximize the vehicle’s utility as the ultimate connected device and providing consumers with the user experience they expect,

said Edzard Overbeek, CEO of HERE Technologies.

Our work with Amazon will drive a truly differentiated and delightful user experience, from the home to the car, to where you want to go, and what you need to know.

HERE will provide information from its location services platform to the Alexa service, allowing users to search and locate points of interest, access live traffic information, and conduct seamless route planning in and outside of the car. Users can ask Alexa inside their home to set a reminder to pick up bread at the grocery store after work. At the end of the day, the in-vehicle navigation system finds the optimal route to the store based on real-time traffic information and reminds users to pick up bread as the vehicle approaches the store location.

We’re thrilled to be working with HERE to integrate Alexa with its in-vehicle navigation software,

added Ned Curic, VP of Alexa Auto at Amazon.

Because Alexa is integrated directly into the experience, automakers using HERE Navigation On-Demand can easily provide customers with an intuitive, voice-first experience in the car, and provide richer, more useful voice interactions at home and on the go.

The HERE OLP is utilized today by enterprise customers to enrich their data with the value of location context, and access and contribute to the next generation of location-based services. HERE OLP already ingests live car sensor data pooled from multiple car brands, which is transformed into real-time incident and safety information such as traction loss or hard braking ahead delivered to the vehicle’s embedded navigation system and Advanced Driver Assistance Systems. HERE Navigation Services have been embedded in more than 100 million vehicles globally. The company’s investors include Audi, BMW, Daimler, Intel, Bosch, Continental and Pioneer.

Author: Tim Cole
Image Credit: HERE Technologies

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