Augmented reality: Microsoft and PTC push industrial and enterprise use

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Augmented reality: Microsoft and PTC push industrial and enterprise use

Mixed reality and augmented reality may be enormously powerful concepts, but there have been few demos that capture the technologies’ potential to offer new immersive experiences. However, the situation may have changed with the launch of the HoloLens 2, which represents a considerable upgrade over the previous version of the AR headset that launched four years ago.

Aimed squarely at enterprise, medical and industrial audiences, the HoloLens 2 has a $3,500 price tag that Microsoft anticipates its customers will accept given the technology’s instructional capabilities and revamped hardware. The field of display on the device is considerably larger than its predecessor, the ergonomics and visual display improved. The HoloLens 2 also tracks a user’s hands and eyes (and supports retinal authentication).

This new medium is just the beginning of experiencing what’s possible,

Microsoft CEO Satya Nadella said in a keynote at Mobile World Conference in Barcelona unveiling the device, which represents a considerable upgrade over the prior version.

When you change the way the way you see the world, you change the world you see

, Nadella insisted.
As part of support for the headset, Vuforia solutions from PTC are supposed to give industrial customers an efficient and effective way to create AR/MR interactions that capitalize on Microsoft HoloLens 2 new gestures, voice enhancements, and tracking capabilities, without the need for extensive programming or costly custom designers.

With the immersive “hands-free” experiences created with Vuforia Studio for HoloLens 2, industrial customers can empower their workers and improve their manufacturing, service, and training processes to unlock new business opportunities and better meet the needs of their customers. This project heralds the next step in the PTC and Microsoft alliance that kicked-off in 2017 to help drive adoption of augmented and mixed reality in the industrial enterprise.

Author: Tim Cole
Image Credit: Microsoft

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